Monopoly, one of the most famous board game in the world, landed in Italy with a new special edition dedicated to "Bel Paese".
The main feature of this new game is about the board design. Classic streets names replaced by the italian cities and limited edition pieces transforms the game experience in a real journey.

DOING creates the promo spot, on air on the main thematic channels for kids.

In a classroom, during the geography lesson, a child answers teacher's question in a very strange way.
Take a look to the result.