Monopoly Ultimate Estate
Hasbro - 2016 - Activation
ADCI Awards 2017
Bronze - Promo & Activation Digital and Social Media
NC Digital Awards 2017
Silver - Guerrilla Marketing
Unpredictable collapses and unexpected increases of the estate values. New chances and community chest cards. Credit cards and electronic POS.
Monopoly Ultimate Banking offers a gaming experience more actual than classic version of the game. It's the most realistic Monopoly of all time.
Starting from this, DOING creates an activation to launch the product: Ultimate Estate.
In Milan, a real estate agency proposes prestigious apartments at affordable prices. An irresistible attraction for people hooked by announcements spreads around the city.
There's just one little detail: affordable prices depends on chance or community chest. Just like in the game.
Know how people reacted.